OOTY FRESH involves and integrates Small Farmers engaged in the Hi-tech Horticulture ventures through specific clusters in various agro climatic zones of The Nilgiris District of Tamilnadu with clear focus on production of quality cut flowers under one brand.

The Promotion of hi-tech Floriculture Cluster Zones in The Nilgiris.

This integrates initiative has been implemented since 2004 with 100 floriculture units of 500 sq mtrs area with 100 small farmers. Now 10 Floriculture Clusters are in place in the Nilgiris today covering 3 lakh sq mtrs under green houses and many premium cut flowers such as Lilium, Carnation, Gerbera, etc., are grown and marketed at farmer-fixed prices. Around 1500 small farmers and 3000 families are benefited by the cluster initiatives.

This model has impacted many others into this sector from other nearby areas like Coimbatore, Erode, Salem, Kodaikanal, Kerala,etc., to venture into this green-field trade in their places also.

The Establishment of Cold Storage and Post Harvest Management Systems.

This cluster-based project has also paved ways for importing planting materials directly from Holland in refrigerated containers at -1.5 Degrees Celsius and stored in cold storages established by small farmers in many cluster zones right at their farm gates thereby eliminating losses in pre and post harvest conditions.
  Foll all enquiries please contact the following
Promoter Director & CEO

Ooty Fresh Tea & Tourism Services,
(Nilgiris Horticulture & Plantation Consortium of Small Farmers),
3/166 Hubbathalai, 
COONOOR, The Nilgiris-643101,
Tamil Nadu, India.
Phone: +91 94438 56694, +91 98439 08540.
Email : sivan@ootyfresh.in